Showing posts with label seminar 1. Show all posts
Showing posts with label seminar 1. Show all posts

Friday, 25 July 2008

What i learnt from the seminar


What i learnt from seminar is understanding what the difference of media such as television viewing habits from other countries is. Today we discussed on 3 topics: Television viewing habits, Television images, Future of television.

Regarding to television viewing habits, I found that in Morroco, women watch television more than men because many house wife just stay at home, look after their children, prepare cooking, go shopping sometimes. In China, it is a little bit different. Zhang said that China people prefer watching on internet to television because most of China channels is free for everyone. One suprised thing is about 100 channels in China as a vast China in the world. He mean there are many provinces in China and some channels in each province. In Iran, most of people like watching comedy and spend much time on watching television at night.


We also agree that government, television company and audience control television images. It could be true or not depending on what gender or age of audience are. However, i think advertisment consultants have a lot of ideas of television images although they don't decide broadcast these images.

The future of television is what we are looking for because television takes a certain role in our lives. We know that television signal will be switch off 100% digital in the UK from 2008 to 2012. It will be extra-channel, better sound and higher quality when we use digital television.

What we discussed in seminar is more interesting than presentataion because we spent more time talking much that topic. Another thing i learnt from seminar is maybe interaction, reflection at the time or after the time someone's speaking.

However, i am not happy with my weakness from seminar. Perhaps my strong points is not enough good to cover my weakness. Here is my feedback of seminar:

-MY CONTRIBUTION TO THE SEMINAR: I think i have enough preparation to share what i searched on internet, but i don't talk too much. I just discussed based on what i searched, and some my ideas. Perhaps due to my characteristic, i don't talk too much in life, just prefer doing what i speak than speaking without doing. Basically, i feel it is fine but i need talk more in second seminar.

-USE OF SEMINAR LANGUAGE: I don't use much seminar language because most of people share the idea or what they found a research in their countries. If the topic is easier to lead to argument, i think i will do better and can learn more interesting thing from other people.

-LISTENING AND BODY LANGUAGE: What i can say is that i am good at listening what everyone says. Although i didn't use body language much, i think i will do better in another intersting topic, such as painting, entertainment, food, animal, flower, music, politic, economic...

-PRONUNCIATION: I think it is getting better than before, but still some problems of stress in a word or stress in one sentence.

-GRAMMATICAL ACCURACY: I feel my grammar is quite good when i speak, but unfortunately, it is not nescessary in seminar particularly or in speaking generally.

-VOCABULARY: Actually i don't know much vocabulary about Media, i wish it connected to business vocabulary. However, i don't find any serious problem on this section.

Thursday, 24 July 2008

Television viewing habits around the world

How much TV people watch?
http://encarta.msn.com/encnet/departments/elementary/?article=toomuchtv
A quick summary:
The average U.S. household has at least one TV set turned on for about 7h/ day.
The average school-aged child spends 27 h/week watching TV (some preschoolers watch much more).
Over the course of a year, children spend more time watching TV than they spend in school or participating in any other activity except sleep.
Children's TV shows contain about 20 violent acts per hour.
A high percentage of a child's viewing time is spent watching shows intended for adults: 40 % of a 6-year-old's viewing time, and about 80% of a 12-year-old's viewing time.
The average American child will have watched 100,000 acts of televised violence, including 8,000 murders, by the time he or she finishes the sixth grade.

The kinds of programme people watch?

How Television viewing habits have change in the last 20 years

The positive/ negative effects that these television viewing habits may have on our lives

Television images

How real are the images we see on TV?
http://www.irishhealth.com/?id=10201&level=4
Sample size: 161 children
Aim: Ask chidren about the possibility of interaction between an image on a television screen and the real world
Who do research: researchers at the Nagoya University in Japan and the findings were presented at a recent conference of the British Psychological Society
Results:
Chidren:
5,5 years old: thought the paper doll appearing on screen would fall down if somebody in the real world was to blow on it
Furthermore, if the researchers allowed the children to blow on the screen, they blew hard, as if they believed they could blow the paper doll down.
The same was true for the reversed roll, with most children believing that the paper doll in front of the TV would fall down if blown on by a girl appearing on screen.

>= 6 years old: did not believe this type of interaction was possible.

The children then understand that TV images are different from real objects.

Who controls the images we see on TV?
Media control is the act of taking control of the message that the media puts out by taking direct control over the finances of the people who put out the message.
If a news reporter knows that the financial security of their family is dependent on pushing a certain bias, they will do it. And if you have enough reporters and media consultants who are more comfortable with that bias than questioning what they are reporting in an open and investigating way, the bias becomes part of the psyche of the people
http://query.nytimes.com/gst/fullpage.html?res=950DEFD81239F937A35752C1A96F948260

Can they influence the way we think and behave, for example making us want to be thin, to buy products or commit violence?
http://www.rense.com/general63/traid.htm
its influence is so great, so pervasive, it has become part of our lives. You lose your sense of what is being done to you, but your mind is being shaped and moulded. Your mind is being shaped and moulded If that doesn't sound like brainwashing

Do you think that television images reinforce or challenge stereotype?
French photographer JR, who goes by his initials only, thought about those images, the stereotypes they reinforced and how he could use photography to bring a different message
http://news.bbc.co.uk/cbbcnews/hi/teachers/pshe_11_14/subject_areas/prejudice/newsid_4134000/4134678.stm

Media Stereotype:
http://www.media-awareness.ca/english/issues/stereotyping/index.cfm
It means giving audiences a quick, common understanding of a person or group of people, such as: class, ethnicity or race, gender, sexual orientation, social role or occupation.


List any stereotypes which you think are common on TV?
Common TV stereotypes include a characters:
Age (old people, young people, teenagers)
Sex (women and men, boys and girls)
Job (teacher, model, truck driver, doctor, lawyer)
Culture (Scottish, Irish, Italian)
Race (black, white, Chinese, Hispanic)
Looks (beautiful, ugly, 'nerdy')
Position in a family (mother, father, sister, brother, grandmother, grandfather)

Can stereotype on TV be avoided?
I think it is inevitable because it is very common in advertisement, entertainment in new industries or developed countries. It is just because of a result of developing economics.

Wednesday, 23 July 2008

Preparing something for seminar on Friday


what is the main purppose of TV be?
Entertainment, inform, educate, sell, show reality, help people escape rality?
- For entertainment
- A way of getting information across to the public
e.g. news stories ans weather, the news educates us about important decisions happening around the world and the weather tells us a message of how the day is going to be in advance so we are able to make plans if wishing to go out to travel.
- Think more about it: The Commercialism of Television

Future of TV: TV with new technology
http://news.bbc.co.uk/1/hi/technology/6142998.stm
Digital:
2008 - 2012: the analogue TV signal --> 100% digital in the UK
How to do that? Through an aerial, satellite, cable or phone line
How to watch it? Need a set-top box or a built-in decoder in your TV set.
What is its benefit? Extra channels, better quality, electronic programme guides and interactive features
Comparation:
+ Analogue signals: Transmitting sounds and pictures as continuously varying waves,
These signals use much less space than analogue--> more channels can be squeezed into the same airwaves
+ Digital information: Sent as compressed computerised pulses of information in 1s and 0s.

High definition television - HDTV
What is it? new format for watching programmes, offering sharper, clearer and brighter pictures and better sound.
How to use it? Need:
+ an HD-ready TV
+ an HD set-top box / decoder to receive the programmes by digital signals.
Process?
Televisions are considered HD-ready if the screen has enough pixels to display a high definition picture--> can display with either 720 or 1080 vertical lines.
The programmes: made and transmitted in HD.
How is about current?
The BBC is running free trial HD broadcasts.
Sky, Telewest are offering a commercial HD service.
Two different formats of available HD films: Blu-ray and HD-DVD.

Personal video recorders (PVRs)
What is it? Record digital television straight onto computer-like hard drives.
It combined with TV service (Sky or Freeview)
Benefit?
+ Can pause, rewind and replay action on screen and record a programme at the same time- allow for time-shift viewing of live TV.
+ Easier to choose what to record
+ Can always record your favourite soap / all programmes on a specific subject.

TV meets computer:
what? one big machine connects both TV and computer
Benefit?
+ e library of video from the internet to watch on your TV
+ Can use computer's memory as a PVR.
How is about current?
+ Microsoft's Media Centre has made a start.
+ Apple will bring out its iTV, doing a similar thing
+ A game (Xbox 360) let you download shows to watch on TV.
+ A device (the Slingbox) could really shake things up, beaming your home TV signal to any computer anywhere.
Mobile phones:
Now?Can be used to watch television on the move with high-speed but overload on network.
Improvement recently?
+ Phone manuafactures: triall competing technologies (DAB-IP and DVb-H) to watch the same shows simultaneously.
+ All mobile operators: offer some sort of video service which can receive BBC One and ITV1 live
+ Can watch a wide range of "made-for-mobile" channels or download clips.
+ Can watch shows or video podcasts on iPods and other MP3 players
My thinking?
How is about TV on website with high speed? Youtube still doesn't work well sometimes.
Some TV on website is just in one country, for example bbc.co.uk/iplayer, other people from other countries can't watch it.
Is it possible for a extreme light TV as picture with a big size?

Big Break Programme, Media licteracy




I found it by chance when i tried to watch Big Brother Programme. This programme is so funny whatsoever.



I do some research on Media which i will have to discuss on Friday.


Media literacy
In today’s multi-media society, media competence is increasingly important. A media literate society knows where to find the information it needs and how to identify the economic, political, social, commercial and cultural interests that generated it. This section of the site defines media literacy and its key principles and lists other useful sources of information.


Here is my note-taking what i read about this subject-Media licteracy. There is a link of each section of this topic when you click on the title.



MEDIA LICTERACY



Literacy (n) the ability to read and write, knowledge of a particular subject

Different resources both via broadcasting and written materials

Aim to develop media competence.



Every children develops differently.

Media literacy is a place where chidren know the society outside their houses and reflect what they hear and see.



Most important characteristic of critical viewing: understand the reason why everyone likes or dislikes a programme, distinguish between real life and what one watch on TV.
Should it be taught in school?
Teaching media literacy is teaching critical thinking
It should "start early, with simple activities in preschool, and continue through high school," says Tessa Jolls, president and CEO of the Santa Monica–based Center for Media Literacy
It provides guidance and curricula for school districts interested in taking on this most challenging task.
Think more: we teach our children how to read about, watch, interpret, understand and analyze the day's events, we risk raising a generation of civic illiterates, political ignoramuses and uncritical consumers, vulnerable not only to crackpot ideas, faulty reasoning and putative despots but fraudulent sales pitches and misleading advertising claims
civic (n) the study of the way in which a local government works and of the rights and duties of the people
fraudulent (a) dishonest and illegal